When the so called atheist bus took the streets a few months ago many people felt that the word ‘probably’ was redundant.
In their website the campaigners explained that the Committee of Advertising Practice advised the campaign that “the inclusion of the word ‘probably’ makes it less likely to cause offence, and therefore be in breach of the Advertising Code”.
Now, this would be fine if wasn’t because the new ‘Christian’ buses that are popping out all over London these days seem to not be following the same prerequisite. In fact some of these ‘Christian’ buses are calling atheists fools and claims in others cannot actually been proven.
And so I ask myself, why does the Advertisement Standards Agency have such a double standard in this case?
Here is the interesting link, grab a look! It worth : >
http://evidentlyeverywhere.wordpress.com/2009/02/18/brave-new-world-in-the-fight-for-audience-attention-brands-must-be-on-a-mission-to-entertain/